Karen founded Touchpoint Integrated Communications LLC
in 2005, recognizing a true need in the media arena. She combines
an entrepreneurial approach to business building with decades
of traditional Direct Response and general advertising experience
to offer clients a fully integrated media practice that delivers
the best of both.
With the belief that providing senior level attention and channel experts is crucial to the success of any communications program, Karen created RoundTable Integration, a channel agnostic approach that involves all traditional and digital disciplines in media program
development and implementation. This differentiated approach to delivering clients the best solutions for their specific needs is the cornerstone of TouchPoint’s success.
Karen’s media career spans 25 years in the agency and media worlds. Prior to founding TouchPoint, she held senior positions at such formidable agencies as: McCann Relationship Marketing (MRM), Wunderman, Ammariti, and other IPG affiliates.