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  We are a full-service media solutions company, able to connect with customers across the entire
digital and traditional media spectrum, including:
 
Direct and Brand Response TV: Short and Long Form Alternative Channels
Print Social
Outdoor Mobile
Digital: Display, Custom, Social and Mobile Promotions
SEM: Google Certified Teleservices
Direct Mail/Email Fulfillment
   
 

MediaCare, TouchPoint's healthcare offering, provides a unique platform for all health and
wellness-oriented advertisers, including: pharmaceuticals, nutraceuticals, biotech, medical
professionals, insurers, food, beverage and fitness. Our integrated approach marries healthcare
experience, insights and strategies with proven media capabilities in a powerhouse combination
for bringing clients to market - with unprecedented results. MediaCare's mission is to surround
the customer with highly relevant touchpoints that drive engagement, action and compliance to
consistently drive greater ROI.

   
  At TouchPoint, we’ve developed or invested in cutting-edge media planning tools to ensure we
can offer consumer and B2B clients the strategic planning, buying and optimization services they
need to succeed in today’s media world.
   
  COSMO™ (Campaign Optimization Segment Management Overview)
  Our proven, proprietary tracking and reporting system that analyzes real-time response across all
media, effecting media mix solutions, segmentation, database enhancements and overall
campaign success.
   
  TouchPoint Historical Response Database
  Our robust historical database aggregates decades of response information across categories,
target segments, seasonality and media mix, and offers enhanced planning insights to our clients.
   
  Syndicated Research Tools
  We invest heavily in the most relevant and effective syndicated research offerings in the media
marketplace, for example: Nielsen, MRI, IMS Media Solutions, comScore, Mintel, and a dozen other category
and segment-specific research tools.