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  Media Tools
  At TouchPoint, we’ve developed or invested in cutting-edge media planning tools to ensure we can offer consumer and B2B clients the strategic planning, buying and optimization services they need to succeed in today’s media world.
   
  COSMO™ (Campaign Optimization Segment Management Overview)
  Our proven, proprietary tracking and reporting system that analyzes real-time response across all media, effecting media mix solutions, segmentation, database enhancements and overall campaign success.
   
  OnPoint®
  OnPoint is our web-based platform that utilizes Tableau to aggregate our client's data and reports on it in a usable, visual dashboard that's customized to each client's needs.
   
  Syndicated Research Tools
  We invest heavily in the most relevant and effective syndicated research offerings in the media marketplace, for example: Nielsen, GFK, DRMetrix, Kantar Media, SRDS, SQAD, Moat and many other category and segment-specific research tools.
   
  KnowledgeBank®
  Our robust historical database aggregates decades of response and sales information across categories, target segments, seasonality and media mix offering enhanced planning insights to our clients.